Hotels & Lodgings
PROGRAM OVERVIEW
Executive Diploma in Hotels & Lodging
Any Hospitality professional interested in receiving documented proof of their industry’s success or expertise should pursue some sort of certification. While there are certifications that acknowledge those who have been in the industry for a long time there are also certifications available for newcomers interested in progressing within their chosen career path.
Course Certificate Categories
Front Desk & Guest Services Training
This provides a comprehensive understanding of the front desk and guest services operations within the hotel and lodging industry. Students will learn the essential skills and knowledge necessary to excel in guest interactions and reservation management.
Customer Service Excellence
This module provides comprehensive training for housekeepers in the hotel and lodging industry. Students will learn the essential skills and knowledge necessary to maintain cleanliness, adhere to cleaning standards, ensure efficient room setup, and effectively manage inventory.
Food Beverage and Service
This module is designed to provide students with the skills and knowledge necessary to excel in food and beverage service roles in the hotel and lodging industry. Students will learn service etiquette, menu knowledge, and order processing.
Hotel Management
This module offers advanced training in hotel management to prepare students for leadership roles in the hospitality industry. It covers various aspects of hotel operations, strategic planning, and leadership skills required by hotel managers.
Sales and Marketing
This module focuses on providing students with the skills and knowledge necessary to excel in sales and marketing roles within the hotel and lodging industry. Students will learn strategies for promoting the hotel and attracting guests.
Housekeeping Training
This module provides comprehensive training for housekeepers in the hotel and lodging industry. Students will learn the essential skills and knowledge necessary to maintain cleanliness, adhere to cleaning standards, ensure efficient room setup, and effectively manage inventory.
Course Outline:
1: Introduction to Hotel Front Desk Operations
- Understanding the role of the front desk in a hotel
- Key responsibilities and duties of front desk staff
- Guest service expectations and professional conduct
- Communication skills for front desk personnel
2: Check-in and Check-out Procedures
- Efficient and welcoming check-in processes
- Handling guest arrivals and departures
- Payment processing and billing procedures
- Room key issuance and security protocols
3: Handling Guest Inquiries and Requests
- Addressing common guest inquiries and concerns
- Managing special requests and preferences
- Providing information on hotel amenities and local attractions
- Concierge services and recommendations
4: Managing Reservations and Room Assignments
- Reservation systems and booking procedures
- Room availability and rate management
- Overbooking and walk-in policies
- Room assignment strategies for guest satisfaction
5: Upselling and Revenue Generation
- Upselling room upgrades and additional services
- Promoting hotel packages and special offers
- Maximizing revenue while enhancing the guest experience
- Cross-selling amenities and F&B services
6: Conflict Resolution and Guest Complaints
- Identifying and addressing guest complaints
- Dealing with difficult or irate guests
- Conflict resolution strategies for front desk staff
- Escalation procedures and involving management
7: Security and Emergency Procedures
- Security awareness and guest safety
- Handling emergencies (fire, medical, security threats)
- Evacuation plans and safety protocols
- Crisis communication and guest management
8: Front Desk Technology and Software
- Introduction to property management systems (PMS)
- Training on reservation software and platforms
- Utilizing key card systems and access control
- Data privacy and security in front desk operations
Assessments: Assessments for this module may include scenario-based role-plays, quizzes, practical check-in and check-out exercises, case studies, and a final project where students demonstrate their ability to manage front desk operations effectively.
Course Outline:
1: Introduction to Hotel Housekeeping
- Understanding the importance of housekeeping in the hotel industry
- Role and responsibilities of housekeepers
- Safety and hygiene standards
- Guest expectations and professionalism
2: Cleaning Standards and Procedures
- Cleaning techniques and best practices
- Types of cleaning agents and equipment
- Cleaning schedule and room assignment
- Quality control and inspection
3: Room Setup and Amenities
- Efficient room setup for guest arrival
- Bedmaking and linen management
- Restocking amenities (toiletries, towels, etc.)
- Creating a welcoming atmosphere
4: Inventory Management
- Managing and restocking housekeeping supplies
- Inventory tracking and ordering procedures
- Waste management and recycling
- Minimizing resource wastage and costs
5: Safety and Hygiene in Housekeeping
- Safe handling of cleaning chemicals
- Preventing accidents and injuries
- Personal protective equipment (PPE)
- Infection control and sanitization
6: Eco-Friendly Housekeeping Practices
- Sustainable cleaning practices
- Reducing energy consumption and waste
- Ethical sourcing of cleaning products
- Communicating sustainability efforts to guests
7: Special Cleaning Tasks
- Cleaning special areas (bathrooms, kitchens, etc.)
- Handling stained or delicate materials
- Dealing with pests and infestations
- Deep cleaning and maintenance schedules
8: Communication and Teamwork
- Effective communication within the housekeeping department
- Coordination with other hotel departments (front desk, maintenance, etc.)
- Reporting and recording maintenance issues
- Resolving guest requests and special arrangements
9: Technology and Housekeeping Software
- Introduction to housekeeping management software
- Using technology for room assignments and inventory tracking
- Data privacy and security in housekeeping operations
- Mobile apps and communication tools for housekeepers
Assessments: Assessments for this module may include practical cleaning exercises, quizzes, room inspection and setup assignments, case studies, and a final project where students demonstrate their housekeeping skills in a simulated hotel environment.
Course Outline:
1: Introduction to Customer Service Excellence
- Understanding the importance of exceptional customer service
- Role of customer service in the hotel and lodging industry
- Key customer service skills and qualities
- Guest expectations and the impact on business
2: Effective Communication with Guests
- Verbal and non-verbal communication skills
- Active listening and empathy
- Handling inquiries and requests
- Language and cultural sensitivity
3: Problem-Solving and Conflict Resolution
- Identifying guest complaints and issues
- Analyzing and resolving guest problems
- Handling difficult or irate guests
- Escalation procedures and involving management
4: Guest Relationship Management
- Building and maintaining positive guest relationships
- Recognizing and acknowledging repeat guests
- Personalizing guest experiences
- Creating memorable moments and surprise amenities
5: Service Recovery and Guest Retention
- Handling service failures and complaints
- Turning negative experiences into positive ones
- Strategies for guest retention and loyalty
- Measuring guest satisfaction and feedback
6: Empowerment and Decision-Making
- Empowering employees to make decisions in favor of guests
- Guidelines for handling guest requests and exceptions
- Decision-making and problem-solving autonomy
- Balancing guest satisfaction with operational policies
7: Crisis Communication and Handling Difficult Situations
- Dealing with challenging and sensitive situations
- Crisis communication techniques
- Managing security threats and emergencies
- Guest safety and well-being
8: Cultural and Diversity Sensitivity
- Understanding diverse guest backgrounds and preferences
- Cultural and religious considerations
- Handling guests with disabilities
- Ethical and inclusive service practices
9: Technology and Customer Service
- Utilizing technology for guest interactions (emails, messaging, apps, etc.)
- Guest data management and personalization
- Guest privacy and data security
- Online reviews and reputation management
Assessments: Assessments for this module may include role-plays, case studies, quizzes, practical exercises in handling guest inquiries and complaints, and a final project where students demonstrate their ability to provide exceptional customer service in various scenarios.
Course Description: This module is designed to provide students with the skills and knowledge necessary to excel in food and beverage service roles in the hotel and lodging industry. Students will learn service etiquette, menu knowledge, and order processing.
Course Outline:
1: Introduction to Food and Beverage Service
- Understanding the importance of F&B service in the hotel industry
- Role and responsibilities of F&B staff
- The impact of F&B service on guest satisfaction
- Professionalism and guest expectations
2: Service Etiquette and Standards
- Service etiquette and protocols
- Table setting and presentation
- Service styles (à la carte, buffet, room service, etc.)
- Guest interactions and responsiveness
3: Menu Knowledge and Recommendations
- In-depth knowledge of the menu
- Describing dishes and ingredients
- Recommending menu items to guests
- Handling dietary restrictions and special requests
4: Order Processing and POS Systems
- Taking and processing guest orders
- POS (Point of Sale) systems and order entry
- Handling order modifications and customization
- Timely and accurate order delivery
5: Wine and Beverage Service
- Wine selection, presentation, and serving
- Beverage recommendations and pairings
- Non-alcoholic beverage service
- Handling bar orders and mixology basics
6: Handling Guest Complaints and Special Requests
- Identifying and resolving guest complaints
- Handling special requests and preferences
- Managing allergies and dietary needs
- Service recovery and guest satisfaction
7: Upselling and Promotion
- Upselling additional items and services
- Promoting special F&B offers and packages
- Enhancing the guest experience through recommendations
- Maximizing revenue while ensuring guest satisfaction
8: Food Safety and Hygiene
- Safe food handling and hygiene practices
- Food safety regulations and compliance
- Allergen awareness and communication
- Kitchen and dining area cleanliness
9: Sustainability in F&B Service
- Sustainable F&B practices
- Reducing waste and environmental impact
- Ethical sourcing of food and beverages
- Communicating sustainability efforts to guests
10: Technology and F&B Service
- Utilizing technology for order processing and reservations
- Managing guest preferences and profiles
- Mobile apps and digital menus
- Guest feedback and online reviews
Assessments: Assessments for this module may include practical F&B service simulations, menu knowledge tests, order processing exercises, quizzes, case studies, and a final project where students demonstrate their F&B service skills in various scenarios.
Course Outline:
1: Introduction to Sales and Marketing in Hotels
- Understanding the importance of sales and marketing in the hotel industry
- The role and responsibilities of sales and marketing staff
- Guest expectations and the impact on revenue
- Professionalism and guest engagement
2: Market Research and Guest Profiling
- Conducting market research and analysis
- Identifying target markets and guest segments
- Guest profiling and persona development
- Competitive analysis and SWOT analysis
3: Promotional Strategies and Advertising
- Creating marketing campaigns and strategies
- Online and offline advertising channels
- Content marketing and storytelling
- Measuring the effectiveness of promotional efforts
4: Digital Marketing and Online Presence
- Online marketing channels (website, social media, email, SEO, PPC, etc.)
- Website design and optimization
- Reputation management and online reviews
- Using data and analytics to refine online strategies
5: Sales Techniques and Strategies
- Sales fundamentals and selling skills
- Sales methodologies and approaches
- Building relationships and trust with clients
- Handling objections and closing deals
6: Guest Engagement and Customer Relationship Management (CRM)
- Building and maintaining guest relationships
- Using CRM tools for guest communication
- Personalization and data-driven engagement
- Guest loyalty programs and retention strategies
7: Group and Event Sales
- Attracting group bookings (conferences, weddings, etc.)
- Meeting and event space sales
- Negotiating contracts and pricing
- Handling event logistics and guest management
8: Revenue Management and Pricing Strategies
- Pricing strategies (dynamic pricing, packages, discounts, etc.)
- Revenue management techniques
- Forecasting and demand analysis
- Maximizing revenue while ensuring guest satisfaction
9: Sales Reporting and Performance Analysis
- Sales and revenue reporting
- Performance metrics and KPIs
- Identifying areas for improvement
- Budgeting and financial implications of sales efforts
10: Sustainability in Sales and Marketing
- Sustainable marketing and promotional practices
- Ethical marketing and advertising
- Communicating sustainability efforts to guests
- Aligning sales and marketing with corporate responsibility
Assessments: Assessments for this module may include sales role-plays, marketing campaign development, quizzes, case studies, and a final project where students create a comprehensive sales and marketing plan for a hotel.
Course Outline:
1: Introduction to Hotel Management
- The role and significance of hotel management
- Key responsibilities and duties of hotel managers
- Hotel industry trends and future outlook
- Leadership qualities and professional development
2: Hotel Organizational Structure and Departments
- Understanding the hierarchical structure of a hotel
- Roles and functions of various hotel departments
- Interdepartmental coordination and communication
- Building effective teams
3: Strategic Planning and Business Development
- Formulating a hotel’s mission, vision, and goals
- Strategic planning processes
- Market analysis and competitive positioning
- Business development and expansion strategies
4: Financial Management and Budgeting
- Financial analysis and reporting
- Creating and managing hotel budgets
- Revenue management strategies
- Cost control and profitability optimization
5: Human Resources and Staff Management
- Recruitment, selection, and onboarding of staff
- Training and development programs
- Performance management and evaluations
- Employee motivation and retention
6: Guest Satisfaction and Service Quality
- Ensuring guest satisfaction and loyalty
- Quality control and service standards
- Handling guest complaints and service recovery
- Continuous improvement and innovation
7: Marketing and Sales Strategies
- Hotel marketing and branding
- Sales strategies and revenue generation
- Digital marketing and online presence
- Guest engagement and loyalty programs
8: Hotel Technology and Innovation
- Utilizing technology for operational efficiency
- Property management systems (PMS)
- Smart hotel solutions and guest experiences
- Data analytics for decision-making
9: Sustainability and Environmental Management
- Sustainable practices in hotel operations
- Environmental responsibility and initiatives
- Ethical sourcing and corporate social responsibility
- Communicating sustainability efforts to guests
10: Crisis Management and Security
- Preparing for and managing crises
- Security and safety protocols
- Crisis communication and public relations
- Business continuity planning
11: Legal and Regulatory Considerations
- Legal obligations in hotel management
- Contractual agreements and liability
- Regulatory compliance (safety, health, licensing)
- Ethical business practices
12: Entrepreneurship and Innovation in Hotel Management
- Entrepreneurial opportunities in the hotel industry
- Innovation in guest experiences and services
- Risk management and creativity
- Navigating industry disruptions
Assessments: Assessments for this module may include case studies, strategic planning projects, leadership exercises, quizzes, and a final project where students develop a comprehensive hotel management plan or business proposal.